Cash, Credit or Crypto? Why Digital Currency Is an Inevitable Payment Option

Retailers are pushing the financial alternative into the mainstream

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On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for—you guessed it—pizza.

He reportedly exchanged 10,000 bitcoins for two large Papa John’s pizzas. Had he instead held on to his stash, it would have been worth roughly $650 million in October 2021 when a single bitcoin hit a high of $65,000. (Today, given the dramatically fluctuating value of cryptocurrency, it’s worth about half that much.)

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This story first appeared in the June 6, 2022, issue of Adweek magazine. Click here to subscribe.