Emerging Tech

Cash, Credit or Crypto? Why Digital Currency Is an Inevitable Payment Option

Retailers are pushing the financial alternative into the mainstream

Car driving through clouds and bitcoins floating through the air — Convenience stores, fast-food chains, luxury fashion brands and others have started accepting digital currencies, but experts say we're five to 10 years away from widespread adoption.Matt Billington for Adweek

June 5, 2022

On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for—you guessed it—pizza.

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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