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Art can mean many things and is often used as a form of protest, expression or passion. It’s not just in art galleries, either: graffiti art can be transformative and a way for a community to express itself.
But some images, as labor-intensive as they are, might not be fit for everyone’s eyes. In an effort to transform visual aggressiveness within the neighborhoods of Lima, Peru, Mike’s Hard Lemonade and creative agency Ogilvy Perú collaborated to bring some visual sweetness to street art.