It’s Valentine’s Day, even if you forgot due to an extended Super Bowl hangover. Cupid, however, did not, and neither did brands and agencies on this day of love.
Some brands are going for the typical chocolates and flowers route, while others are giving people a chance to get back at their exes—scorpion delivery, anyone? Then there are those celebrating the single life, friendship, sex or the dating world. There are plenty of ways to say I love you, whether it’s a heart-shaped cake or Messenger’s Valentine’s Day chat theme, which Adweek is teaching people how to use. Here are a few of the ways the brand and agency worlds are celebrating your Valentine.
Say I love you with eggs
Eggs are expensive these days, so pasture-raised egg brand Vital Farms is offering a way to combat “eggflation” with a campaign that says love.
To incentivize couples to use an egg as “the perfect start to your forever,” Vital Farms is offering a lifetime supply of eggs in exchange for a photo of a creative egg proposal. Those interested can post and submit an egg engagement photo on vitalfarms.com/love now through Feb. 24, when one entry will be chosen at random to win. If you need to know how an egg proposal looks, below is a Valentine’s Day-themed video from the brand and agency Gut Miami.
Agency starts a sex brand
Uncommon Creative Studio in London has launched a sexual wellness brand, called Sex Brand, with a couple of entrepreneurs. Its lead product is a sustainable condom and with every million sold, it will match and donate to address condom shortages in Uganda. The brand claims that sex is dying—we’re having sex less than previous generations—so Sex Brand is on a mission to save sex with openness, confidence and education, because the more sex people have, the happier they get.
Forget me not in Paris
What happens when one partner forgets Valentine’s Day? La Compagnie, a business class airline offering flights from Newark to Paris, and the Parisian pâtisserie and macaron-making experts at Ladurée have partnered to create a unique experience.
The campaign, “The Sorry-I-Forgot-About-Vday Trip,” created and developed by Fred & Farid New York, capitalizes on the busy travel booking season around Valentine’s Day to offer a solution for NYC couples who may have forgotten the special day. On February 15, a co-branded station will be set up at Ladurée Soho where customers can receive a “Sorry-I-Forgot-About-V-Day” gift for their partner. Five lucky customers will find a limited edition La Compagnie macaron in their box, winning a weekend trip to Paris for themselves and their partner. The catch? They must be ready to fly that same weekend.
Eat a bowl for heart health
Sometimes, the best thing to do for a loved one is get your heart healthy, and Cheerios has a campaign that’s good for your heart.
“Have a Change of Heart” from Anomaly pairs Leslie David Baker with his former Office co-star and real-life bestie Phyllis Smith. The creative encourages friends and family everywhere to take a page from Leslie and Phyllis’ book by taking care of their heart health in a way that doesn’t have to feel so serious—over a bowl of Cheerios. In the spot “Genie,” Buzz the Honey Nut Cheerios Bee appears like a genie as the pair enjoys eating Honey Nut Cheerios together. In the short “Friendiversary,” Baker pulls two boxes of heart-shaped Cheerios out of a bag to wish good tidings to his pal.
Not your usual Valentine
In honor of Valentine’s Day, the creative team at Buffalo-based marketing and communications agency Crowley Webb decided to surprise its staff today with some seemingly sweet Valentine’s day cards, but with some unconventional sayings.
CMO moms have your best interests at heart
A couple of Valentine-themed ads from independent agency Chemistry feature moms of “famous” CMOs warning you of the dangers of the agency’s disruptive ways. The moms beg their children not to fall in love with Chemistry, because no one wants their child hanging around with the rule breakers and risk takers.
A brief history of erotic typography
A project called “How to Live on Love” takes a design-centered look at erotic novels. The paperback pulp romance—birthed in the 1930s, but arguably at its height during the middle of the century—exists at a unique intersection of smut and chastity. “How to Live on Love” dives into the peculiar and unexplored typography of the romance and erotic paperback genre. The publication was produced in collaboration between agency High Tide and designer Elizabeth Goodspeed. It can be ordered on the High Tide site.
CPR for Heart Month
In honor of Valentine’s Day and February being National Heart Month, Connecticut-based creative agency Haddad & Partners treated staff to a CPR certification course led by members of the Fairfield Fire Department, with takeaways that included: call 911, then begin compressions by pushing hard and fast in the center of the chest; and the song “Stayin’ Alive” is helpful to remember for the beat.
