Michael Bublé Continues His Christmas Reign as an Asda Supermarket Employee

Retailer invests in a little bit of Bublé to promote the quality of its products through its holiday campaign

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Michael Bublé is known as the King of Christmas. It’s fast approaching the season when the Canadian singer’s rendition of Holly Jolly Christmas will become an inescapable earworm. 

This year, Bublé has an extra job: the inaugural chief quality officer of British supermarket Asda

He enters a boardroom and announces the latest flavor trends to Asda employees. He samples cheese, calls for “more bumph in the rise” of some panettones and approves of dress sequins that “really pop.” 

A cheery Bublé is on the clock to help Asda demonstrate the quality of its products through its Christmas campaign.

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