Michael Bublé is known as the King of Christmas. It’s fast approaching the season when the Canadian singer’s rendition of Holly Jolly Christmas will become an inescapable earworm.
This year, Bublé has an extra job: the inaugural chief quality officer of British supermarket Asda.
He enters a boardroom and announces the latest flavor trends to Asda employees. He samples cheese, calls for “more bumph in the rise” of some panettones and approves of dress sequins that “really pop.”
A cheery Bublé is on the clock to help Asda demonstrate the quality of its products through its Christmas campaign. The singer had big shoes to fill as Asda’s holiday star, following last year’s ad with Buddy the Elf, the character played by Will Ferrell in the 2003 Christmas movie Elf.
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