Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Michael Bublé is known as the King of Christmas. It’s fast approaching the season when the Canadian singer’s rendition of Holly Jolly Christmas will become an inescapable earworm.
This year, Bublé has an extra job: the inaugural chief quality officer of British supermarket Asda.
He enters a boardroom and announces the latest flavor trends to Asda employees. He samples cheese, calls for “more bumph in the rise” of some panettones and approves of dress sequins that “really pop.”
A cheery Bublé is on the clock to help Asda demonstrate the quality of its products through its Christmas campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in