For its Christmas campaign, U.K. grocer Asda has brought back Will Ferrell’s arguably most beloved character: Buddy the Elf. The wildly popular ad is giving consumers warm and fuzzy feelings ahead of the holiday season.
James Fox, chief client officer at Havas London, and Stephi Brett-Lee, senior director of brand communications at Asda, joined Adweek during Brandweek Europe to talk about landing the rights to Buddy the Elf and the deep meaning behind the lighthearted campaign.
‘Have Your Elf a Merry Christmas’
Asda’s campaign marks the first time Buddy the Elf has been licensed for brand marketing.
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