Meet the Cannes Sibling Climbing the Creative Effectiveness Ladder

The WARC Effectiveness Awards salutes campaigns that demonstrate commitment and cohesion, not just catchy creative

This year’s Cannes Lions have been handed out, albeit in a more understated way than the typical hoopla generated by thousands lubricated by rosé on the Croisette. As we gradually move towards a return to some semblance of normal, will we do it with wisdom accrued from lessons learned?