Future Cannes Lions Need to Value Creativity's Impact Over Vanity

Opinion: Juries need to put societal impact over tear-jerk creative this year more than any other metric

Cannes is back and Adweek will be at the center of the action, June 19–23! Join us at Adweek Abroad with some of the most influential voices in marketing, advertising and creativity. Going to be in Cannes? Sign up.

Cannes arrives at its usual time this year, but its arrival is also a bit precarious and comes at the most unusual of times.

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