Future Cannes Lions Need to Value Creativity's Impact Over Vanity

Opinion: Juries need to put societal impact over tear-jerk creative this year more than any other metric

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Cannes arrives at its usual time this year, but its arrival is also a bit precarious and comes at the most unusual of times.

The international festival finds itself in a moment where half the world is emerging from a year of complete disruption and the other half of the world continues to be ravaged by the Covid-19 virus. It also follows a year that saw a massive racial justice movement in the U.S. that had ripple effects across the globe.

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