Portrait of Smita Reddy

Smita Reddy

Smita Reddy is the U.S. brand chair for Edelman. She is focused on driving growth, leading innovation for Edelman's brand business and creating cultural relevance and brand love for global lifestyle brands.

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Future Cannes Lions Need to Value Creativity’s Impact Over Vanity

Cannes Lions

After a global pandemic that rocked our past 18 months, Cannes juries need to put societal impact over tear-jerk creativity this year more than any other metric

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