What Will Win Big at Cannes Lions 2021? International Creatives Predict

Senior marketers from shops like 72&Sunny, Droga5, Grey, Media Monks and Ogilvy weigh in

It’s about that time of year when agencies and clients nervously mull over the possibility that they’ve spent so much on entering Cannes Lions and won’t actually win anything to show for it. But who is likely to win big at this year’s Festival of Creativity, with over 29,000 entries received for this year?