McDonald's Canada Pays Loving Tribute to Fry Thieves in Musical Ad

'Steal My Fries' is a love letter to an annoying yet delicious habit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Fast food has remained a reliable source of sustenance during this unyielding pandemic as drive-thru windows remain open to our yummy whims. Still, there’s no replacing the experience of stopping by a restaurant and dining in with our friends and loved ones, especially if we get to annoy them in the process.

For its latest campaign with agency Cossette, McDonald’s Canada is paying loving tribute to the habitual fry thieves in our lives with “Steal My Fries.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in