Burger King Takes Aim at Customers' Annoying Habits and Behaviors

The campaign celebrates customers as restaurants reopen after more than 7 months

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When the customer is always right, perhaps that customer thinks the vendor doesn’t notice their annoying behaviors. But Burger King has, and in its latest campaign in France and Belgium to welcome back customers to restaurants, it is highlighting them openly.

From ordering exclusive McDonald’s menu items, annoying indecision, screaming children and counting out a pile of pennies to pay, there are numerous behaviors that Burger King staff endure and turn a blind eye to. But this ad shows exactly what they put up with each day from the public.



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