McDonald’s Asked Food Bloggers to Decide on the Taste of a Special Regional Burger

Fast-food brand targeted young city dwellers in the Baltic countries

McDonald’s unique menu items around the world make for popular online fodder, with articles listing surprising regional meals—ranging from the McSpicy Paneer Burger in India, to corn pie in Malaysia. But when it comes to launching one of those products, how does the brand cater to local tastes while luring in new customers?

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