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Earlier this summer, fast food restaurant chain McDonald’s released its “#SomethingGood” positioning in Romania to champion younger people. To follow up, the brand has released a manifesto campaign that promises customers fresh ingredients within their orders delivered to them through easy-to-use technology.
The initial campaign spot (see directly below), which was released in May, featured images of young people enjoying their lives as they know how to while working for McDonald’s as they develop their futures.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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