McDonald's Promotes Its Brand Manifesto to Customers in Romania

The current campaign is also building familiarity with the new country focus '#SomethingGood'

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Earlier this summer, fast food restaurant chain McDonald’s released its “#SomethingGood” positioning in Romania to champion younger people. To follow up, the brand has released a manifesto campaign that promises customers fresh ingredients within their orders delivered to them through easy-to-use technology.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in