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When traveling to India, Ringo Starr reportedly packed one suitcase with his clothes and filled a second one with Heinz Beanz. Agency Wieden+Kennedy London plays on that story—and other news articles about Brits having their beans confiscated by airline security—in a goofy Heinz ad about a vacation gone wrong.
Directed by Steve Rogers through production company Biscuit Filmworks X Revolver, “Too Good to Leave Behind” starts with a man waiting at a baggage carousel and leaving empty handed.