How Ryan Reynolds Pulled Off Aviation Gin's Peloton Parody, Capping His Year of Genius Ads

His Maximum Effort studio put on a masterclass in 2019

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It began as a text from Ryan Reynolds. Just 75 hours later, it was a published ad, vaulting toward 10 million views.

Aviation Gin’s satirical take on a viral Peloton ad left the countless other parodies looking half-assed and ham-handed, and despite its late arrival on the advertising calendar, it earned the No. 4 spot on Adweek’s list of the Best Ads of 2019.

From its rapid turnaround to its effortlessly sly humor, the spot encapsulates much of what made Reynolds and George Dewey, his partner at Maximum Effort Productions, two



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