Here's What We Learned by Teaching an AI to Write Super Bowl Ads

Adweek's @SuperBowlBot team discusses its potential and peculiarities

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When we launched Adweek’s AI-powered Super Bowl Bot, designed to create ad pitches for the Big Game, we truly didn’t know what to expect. Would it be funny? Insightful? Disturbing? Offensive?

The answer to all of the above definitely proved to be “yes,” but the process of training an AI on such a specific task was also fascinating in ways we couldn’t have expected. The bot—which you can find at @SuperBowlBot on Twitter or on Instagram—has generated more than 200 ad ideas so far and continues to evolve as we expand its data set.



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