Here’s What We Learned by Teaching an AI to Write Super Bowl Ads

Adweek's @SuperBowlBot team discusses its potential and peculiarities

The phrase We were absolutely right to worry is written on a green background
Can you set a bot to auto-tweet its creations? Yes. Should you? Hard no.

When we launched Adweek’s AI-powered Super Bowl Bot, designed to create ad pitches for the Big Game, we truly didn’t know what to expect. Would it be funny? Insightful? Disturbing? Offensive?

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.
@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."