FILA Celebrates 110 Years in the Game With a Quirky Short Film Starring Luke Wilson

The actor stars as a former tennis pro in the brand's "Falling In Love Again" campaign

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Anniversaries are about celebrating the past, but they are just as much about taking those foundational stepping stones and looking to the future with a willingness to try something new. Acknowledging how far you’ve come is key, but allowing your crew to step into uncharted territory can be just as vital when it comes to moving forward.



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