Faroe Islands, Population 50,000, Lure 700,000 Virtual Visitors With Gamified Tours

'Remote Tourism' attracted viewers from 197 countries

A virtual tour guide walks to a cliff in the Faroe Islands
Kirstin Vang / Visit Faroe Islands

The remote Faroe Islands continue to show the rest of the world how it’s done on the marketing front, attracting 700,000 visitors from 197 countries with its recent gamified, live virtual tours.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.