With Tourism Stalled, Tiny Faroe Islands Found a Fun Way to Gamify Your Virtual Visit

See the remote country, located between Iceland and Norway, through the eyes of locals

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

It’s tough to outdo yourself as a destination marketer when you’ve already put yourself on the map, literally, by strapping cameras to free-roaming sheep to get footage for Google Street View. Or when you famously shut the island once a year to give it a spring cleaning, closing it to all visitors–except, in a stroke of PR genius, those who volunteer to muck in and help keep its wild coastline pristine.

The Faroe Islands—official tagline: “Unspoiled, Unexplored, Unbelievable”—is a remote, sparsely populated 18-island archipelago in the North Atlantic known for sweeping, rugged landscapes and a largely wet and windy climate.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in