With Tourism Stalled, Tiny Faroe Islands Found a Fun Way to Gamify Your Virtual Visit

See the remote country, located between Iceland and Norway, through the eyes of locals

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It’s tough to outdo yourself as a destination marketer when you’ve already put yourself on the map, literally, by strapping cameras to free-roaming sheep to get footage for Google Street View. Or when you famously shut the island once a year to give it a spring cleaning, closing it to all visitors–except, in a stroke of PR genius, those who volunteer to muck in and help keep its wild coastline pristine.

The Faroe Islands—official tagline: “Unspoiled, Unexplored, Unbelievable”—is a remote, sparsely populated 18-island archipelago in the North Atlantic known for sweeping, rugged landscapes and a largely wet and windy climate.



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