With Tourism Stalled, Tiny Faroe Islands Found a Fun Way to Gamify Your Virtual Visit

See the remote country, located between Iceland and Norway, through the eyes of locals

Visit Faroe Islands gives would-be visitors a virtual tour. Kirstin Vang / Visit Faroe Islands

It’s tough to outdo yourself as a destination marketer when you’ve already put yourself on the map, literally, by strapping cameras to free-roaming sheep to get footage for Google Street View. Or when you famously shut the island once a year to give it a spring cleaning, closing it to all visitors–except, in a stroke of PR genius, those who volunteer to muck in and help keep its wild coastline pristine.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.