Dutch Lottery’s Heartfelt Holiday Ad Takes a Father and Son on the Adventure of a Lifetime

Brand continues tradition of making an animal the star of the show

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In advertising, there are a few fixtures of the holiday season as regular as decorating Christmas trees and popping champagne on New Year’s Eve. Coca-Cola’s Christmas truck goes on tour, British retailer John Lewis tugs at the heartstrings—and in the Netherlands, the Dutch State Lottery brings out the cuddly animals

For the past several years, Dutch State Lottery’s annual New Year’s Eve campaign has ventured into magical realms with stars from the animal kingdom, ranging from a hedgehog to a cat.



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