An Adorable Kitten Makes This Dutch Lottery Ad an Instant Crowd Pleaser

TBWA\Neboko continues an animal focus for New Year's Eve campaign

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Superstitious folks have given black cats a bad rap for centuries, but a holiday ad for the Dutch lottery stars the sweetest little good luck charm on the planet—a coal-colored kitten named Frummel—to adorably dispel those old myths.

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