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Superstitious folks have given black cats a bad rap for centuries, but a holiday ad for the Dutch lottery stars the sweetest little good luck charm on the planet—a coal-colored kitten named Frummel—to adorably dispel those old myths.
The long-form ad is a follow-up to two straight years of animal-centric marketing from the Dutch State Lottery for its popular New Year’s Eve draw. Through agency TBWA\Neboko, Frummel joins a bedraggled dog named Frekkel from 2018 and 2019’s Freddie, a hedgehog.