Dutch Lottery Campaign Tells the Story of a Lonely Cuckoo During Winter

The film is the latest in an annual tradition to promote the New Year's Draw by the state organizers

As the world of advertising attempts to warm consumer hearts with the Christmas spirit, the Dutch State Lottery (Staatsloterij) has released its latest annual holiday season campaign. In recent years it has captured the attention of audiences while promoting its New Year draw and this year is no different.