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After the success of its star-studded campaign at the Grammy Awards and Super Bowl, Dunkin’ took a different approach to its marketing with an ad focused on real franchisees.
Produced by Ben Affleck’s agency, Artists Equity, the 30-second spot tells the story of three generations of women who have operated a Dunkin’ in the small town of Wellsboro, Pa., starting in 1979.
The sweet film, which debuted during the Academy Awards, shows how Nicole York and her daughter, Willow Brion, work together by greeting regulars, serving seniors who use their Dunkin’ as a social hub and dishing out doughnuts to kids who are so excited that they dance in front of the case.
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