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Ben Affleck went viral during the 2023 Grammys for looking bored and dejected while sitting next to his wife, Jennifer Lopez. A Dunkin’ ad released during this year’s awards that teases a likely Super Bowl campaign builds on that meme as the actor, director and brand ambassador decides to become a pop star himself.
Exaggerating his Massachusetts accent as he has in previous iterations of the “Dunkin’ cinematic universe” created by his production company, Artist Equity, Affleck insists he’s not bored but always watching.
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