The Grammys should say a big thanks to Dua Lipa—because its ad sales are levitating.
Top line
The upcoming broadcast of the 2024 Grammys on CBS is seeing “tremendous demand,” a Paramount spokeswoman told ADWEEK, with sales being “driven by the incredible lineup of performances.”
Between the lines
The 66th annual Grammys, hosted by Trevor Noah from the Crypto.com Arena in Los Angeles on Sunday, Feb. 4, features the likes of Billie Eilish, Olivia Rodrigo, SZA, Dua Lipa and even Billy Joel performing. That lineup has helped lead to ad sales pricing being up with strong year-over-year increases.
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