Though relatively new to the advertising industry, Dallas-based Mary Monroy has found a unique merging of her interests as an art director for Lerma. “Advertising is the ideal combination of creativity and critical thinking, which is why it is the perfect career for a puzzle solver like me,” Monroy told Adweek.
“I’ve always been the type of person who enjoys learning,” she continued. “I found that advertising gave me the perfect place to explore the two sides of me that I hadn’t been able to mesh.”
Monroy—featured in the new Creative Flavor series from Adweek, Produ and Circulo Creativo—has plenty of projects in the works behind the scenes at Lerma. When asked about her favorite endeavor to date, she cites a university project that saw her modernizing the classic Bag Balm design and packaging.
“Like with every creative project, there’s never a set path of where things will go, and initial sketches and ideas can take dramatic changes through the process,” Monroy explained. “When designing for Bag Balm, it taught me to develop that eye for design and rely more heavily on my taste while still making something that can be considered good.”
Preparing for the future
On her ideal client: “My ideal client lives in one of two worlds: fashion and film. Both film and fashion are two incredible ways humans have been able to tell stories, and as an art director, I would love to be the storyteller of a fantastic brand or company in those two industries.”
On what she hopes to accomplish over the next year: Munroy understands that the future of the ad industry is quickly approaching, and she wants to be ready.
“One thing I hope to learn more about is how to incorporate more animation and new technology into my work. There’s always something new, especially with all this talk of the metaverse. The evolution of advertising is coming.”
To learn more about Mary Monroy’s work, check out her website.
To read the full Creative Flavor series, visit the landing page.
