Creative Flavor: For Lixaida Lorenzo, a Real Love Started With Fake Ads

Family fun (taken 'ridiculously seriously') sparked a genuine curiosity for the craft

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For L.A.-based vp and group creative director at Motive, Lixaida Lorenzo, her interest in advertising started young. “When I was little, my family did lots of home movies creating fake TV ads,” she shared with Adweek. “We took it very seriously…like, ridiculously seriously. Almost embarrassingly seriously.”

That passion for faux ads grew into a real love for the craft, which would eventually lead to her pursuit of a creative advertising career.

“Then during career week at my high school, I got to shadow a creative at Saatchi, and boom.

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