Adweek Teams With Produ and Circulo Creativo to Honor Hispanic Creatives in Marketing

All year, Latin media company Produ and nonprofit Circulo Creativo USA provide platforms for today's biggest Hispanic and Latinx talents in marketing and entertainment. This Hispanic Heritage Month, the two are continuing their collective mission to celebrate culture-shifting creativity through a new profile series created in partnership with Adweek. Beginning Sept. 19, Adweek will host the Creative Flavor series, dedicated to the industry game changers working to make their fields more inclusive through unique insights and marketing contributions. "As associate publisher and senior director for U.S. Hispanic and Latin America at Produ, I am always seeking new ways to extend the richness and cultural diversity represented in the Hispanic market, which is not only the base of the U.S. social transformation, but the butter that goes with any type of bread," Mara Fernandez told Adweek. "We are able to melt, enhance and change any recipe with flavor, passion and lots of creativity." Adds Circulo Creativo president Flor Leibaschoff, "I am beyond thrilled about the collaboration between Circulo Creativo USA, Produ and Adweek. Showcasing some of the best Latin talent and agencies in our industry is always a top priority. Hispanic Heritage Month is way more than one month. We are looking forward to the day every client realizes that Latinos' financial power goes beyond September and October." Much like previous creative series Profiles in Black Creativity and AAPI Creative Spotlight, Creative Flavor will honor experienced ad stars ranging from copywriters to agency leaders, illustrating the ways Hispanic and Latinx creativity fuels the ad industry. Members of Produ, Circulo Creativo and Adweek’s editorial staff nominated this year’s group of honorees. Throughout the month, this post will be updated with the latest featured creative. Check out the 2022 Creative Flavor series below: Sept. 19: Valentina Sulbarán, group creative director, DiesteSept. 20: Alonso Arias, creative director, MarcasSept. 21: Adriana Laroche, senior art director, Nobox/Samy RoadSept. 22: Veronica Elizondo, executive creative director, ConillSept. 23: Marc Colombo, senior copywriter, BeautifulBeastSept. 24: Lixaida Lorenzo, vp and group creative director, MotiveSept. 25: Mary Monroy, art director, LermaSept. 26: Fernando Poblete, creative director, freelanceSept. 27: Santiago Luna Lupo, ecd, We BelieversSept. 28: Luciano "Chany" D'Amelio, vp of creative services, Ogilvy MiamiSept. 29: Luis Vásquez, associate creative director, Lopez Negrete CommunicationsSept. 30: Adriana Hernández, creative director, Upstreamers Oct. 3: Camila Rocha, copywriter, Republica HavasOct. 4: Martin Alfred and Felipe Rostagnol, creative directors, FoundersOct. 5: Daniel Correa, creative director, AlmaOct. 6: Angelica Portillo, creative director, Casanova//McCannOct. 10: Juan Munoz, head creative director, NativoOct. 11: Jaime Dussan, creative director, NativoOct. 14: Henry Medina, CEO and CCO, Ogilvy BoliviaOct. 26: Roberto Lastra, founder and CEO, Lovers Not HatersOct. 31: Dany Minaker and Patan Tarazaga, global ecds and CCOs, Wunderman ThompsonNov. 9: Javier Osorio, group creative director, Fluent360Nov. 21: Alejandro Barreras, group creative director, Chemistry Cultura Tecate Aims to Celebrate Music and Cross-Cultural Communities