Coca-Cola and Time Out Made a Global Travel Guide Inspired by Cultural Moments

The campaign features 5 experiences while highlighting food destinations around the world

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Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment.

The beverage brand and the media company produced an interactive map of “Foodmarks,” 413 places around the world that have hosted memorable meals paired with Coke over the decades. The campaign, a continuation of last year’s “A Recipe for Magic,” also involves five immersive experiences re-creating moments from entertainment that featured the beverage.

Developed by WPP Open X led by Ogilvy, the effort will kick off Feb.



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