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Media brand Time Out Group has named former Neo@Ogilvy’s European managing director, Mary Keane-Dawson, as its chief executive for Time Out Media.
Time Out Group describes itself as both “a global media and hospitality business,” which runs two divisions, Time Out Media and Time Out Market.
Keane-Dawson, who was previously the group chief executive of influencer marketing business Takumi, will report to group chief executive Chris Ohlund. Her brief is to manage the commercial and content teams while implementing a business strategy to focus more on consumers and partners.
While at Ogilvy & Mather, Keane-Dawson also held a main board position for the creative agency and worked in leadership positions across agencies such as Collective London, Steak Media and content creation business SPAFAX prior to its acquisition by WPP.