Food & Beverage

Burger King Cracks the Mystery of why Athletes Bite Their Medals

The brand is offering free Whoppers during the Olympics

Burger King Cracks the Mystery of why Athletes Bite Their Medals
The “Whopper Medals” competition will run on Burger King Belgium’s social accounts from July 27 until the end of the Olympics on August 8. Buzzman
By Brittaney Kiefer

July 28, 2021

While viewers of the Olympics watch in awe, wondering what it takes for a person to become an elite athlete, Burger King demands an answer to another more pressing question: why do athletes always bite their medals? 

Brittaney Kiefer

Brittaney is Adweek's European Creativity editor.

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