Burger King's Grindhouse-Style Ad From Mexico Sees Preservatives Beaten, Fried and Set on Fire

The Tarantino-esque campaign aims to highlight the natural ingredients in a Whopper

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Natural ingredients are seen infiltrating a closed Burger King restaurant in the dead of night as they endeavor to take out the artificial ingredients perceived to be contained in fast food.

The Mexican campaign “Goodbye Artificials” by agency We Believers is played out to a bespoke, slowly sung ballad composed by Alexis Estiz. The action: a team of anthropomorphized burger toppings violently dispose of artificial ingredients in a manner that iconic director Quentin Tarantino would thoroughly enjoy.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in