Apple’s “Shot on iPhone” campaign–the long-running pitch that consumers need a simple tool and imagination to make something great–scored the Grand Prix for Creative Effectiveness at Cannes Lions on Thursday. Other winners include insurer AXA, which nabbed another Grand Prix for Creative Business Transformation, and Dove, which won the Grand Prix for Creative Strategy.
Creative Effectiveness Lions
Apple took home the Grand Prix in Creative Effectiveness for “Shot on iPhone,” which is marking its 10th anniversary this year. The campaign by TBWA\Media Arts Lab uses the “ridiculously simple” idea, as Apple’s marketing leader Tor Myhren previously called it, to position the iPhone as the only tool needed to shoot something great.
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