Key Takeaways
- 818's biggest campaign yet strips it back to three ingredients.
- Created by Nice & Frank and shot at Flamingo Estate, the ad uses suggestive imagery to highlight 818's clean product.
- Sazerac's distribution partnership with 818 this year ensures the brand's campaigns translate to shelf availability.
Kendall Jenner’s 818 Tequila is stripping it down to the basics in its first-ever product spot and biggest brand push yet.
Created by Nice & Frank and produced by OBB Bolded, “Nothing Extra.” highlights 818’s three all-natural ingredients: agave, water, and yeast.
Shot at Flamingo Estate in Southern California, the spot opens with Kendall Jenner walking through a beautiful and lush garden, hidden by flora with only her bare shoulders and legs suggestively revealed. “Some things don’t need dressing up,” a voiceover says. “They’re better stripped down.”
Finally, Jenner steps out from the brush to reveal she’s “not naked at all,” fully clothed in an off-the-shoulder dress.
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