Key Takeaways
- David Schwimmer stars in Quince's first-ever celebrity-fronted TV ad and biggest campaign to date.
- Quince surpassed $2 billion in sales this year and raised $500 million at a $10.1 billion valuation.
- The campaign leverages '90s sitcom nostalgia and highlights Quince’s $50 cashmere sweater.
Actor David Schwimmer, who stars in Quince’s new holiday campaign, “knows a thing or two about red sweaters,” vp of brand Antonieta Moreland told ADWEEK.
In season 8 of Friends, the hit ’90s sitcom he starred in, a red sweater is the clue that reveals to his character, Ross, that he’s the father of his longtime on-and-off girlfriend Rachel’s baby.
In real life, Schwimmer is also a loyal Quince customer, which made him a natural fit to appear in the online retailer’s first celebrity-fronted TV ad and the largest campaign in the brand’s seven-year history.
Launching today (Nov. 9), the campaign will run across Quince’s owned channels, social, streaming, and connected TV.
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