Key Takeaways
- Xfinity's new Holiday Mode lets users temporarily pause Wi-Fi to encourage screen-free time.
- John C. Reilly shows people what they missed while distracted by devices.
- Xfinity continues reimagining pop culture classics following its Jurassic Park Super Bowl ad.
The ghosts of Charles Dickens’ A Christmas Carol—Past, Present, and Future— are well known. But this holiday season, Xfinity is introducing a fourth: The Ghost of Christmas Very-Recent-Past.
And this ghost has an unusually specific power: Showing those distracted by their devices what they just missed in real life.
In a campaign that launches today (Nov. 9), the Ghost of Christmas Very-Recent-Past is played by Academy Award-nominated actor John C. Reilly. The spot, directed by Jim Jenkins and created in partnership with Goodby Silverstein & Partners, features several vignettes of holiday gatherings where someone has missed a special memory.
In the first, two young people kiss under a mistletoe while the crowd “aws.”
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