Apple's Latest 'Shot on iPhone' Film Is a 19-Minute Manga Adaptation

The film, about a psychic taxi driver, will play in Tokyo taxis at night

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Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated “Shot on iPhone” campaign.

The 19-minute film, “Midnight,” by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka.

The story follows Midnight, a taxi driver who can see the near future, as he tries to protect a young woman from gangsters who want to steal her family’s trucking turf. Original strips from the manga are spliced into the footage to show how its wild vehicles and characters were brought to life.



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