Apple's Fantastical Chinese New Year Film Addresses Gen Z Insecurity

A taste of home saves the day in the ad by TBWA\Media Arts Lab Shanghai

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Leaving home can provide people with the chance to reinvent themselves. That transformation is especially dramatic in a short film shot on an iPhone for Apple’s seventh annual Chinese New Year campaign.

Produced by creative agency TBWA\Media Arts Lab Shanghai, the 15-minute film, “Little Garlic,” follows an insecure girl named Wei who is bullied for her broad “garlic nose,” which she shares with her grandpa. But after a particularly humiliating day at school, she discovers that she has the ability to shapeshift into anyone she likes, which her grandfather warns her is a dangerous power.



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