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It’s no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad?
With its newest campaign, Anytime Fitness is answering that question. Teaming up with AOR Mischief @ No Fixed Address, the brand’s “Anytime Anytime” campaign offers viewers a chance to win free memberships and a grand prize of a trip to anywhere in the world with an Anytime Fitness.