Super Bowl

5 Super Bowl Ads That Changed Everything

A look back at spots that showed the potential of going big—and sometimes small

Tide ad Super Bowl 2018 — In 2018, Tide mastered the art of running ads across multiple quarters.Tide

By David Griner

February 6, 2022

It’s hard enough to measure a Super Bowl ad’s effectiveness, but it’s another debate entirely when it comes to an ad’s influence.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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