An AI Version of J.Lo Invites Travelers to Set Sail on Virgin Voyages

Consumers can use the star’s likeness to send custom invites for cruises

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The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages permission to use her likeness for a “Jen AI” custom invite tool.

Created by VMLY&R, the tool hosted within allows consumers to invite friends and family to join them on one of the adults-only cruises. The messages from Lopez can be customized with the occasion, amenities they want to hype, destination and the names of the organizer and invitees.



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