Adnatomy: How Bud Light Seltzer Lemonade’s Citrus-Filled Super Bowl Ad Came to Be

The Anheuser-Busch brand used more than 5,000 lemons for the spot—some real, some fake

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While most brands chose to steer clear of the several concurrent crises that served as the backdrop for Super Bowl 2021, Bud Light Seltzer opted to address the sour nature of the previous year head-on—sort of.

The brand debuted its new lemonade seltzer product on the Big Game stage with a spot that reimagined all the chaos of 2020 as real lemons falling from the sky, smashing into buildings, halting wedding ceremonies and interrupting at-home haircuts.



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