Adnatomy: How Bud Light Seltzer Lemonade’s Citrus-Filled Super Bowl Ad Came to Be

The Anheuser-Busch brand used more than 5,000 lemons for the spot—some real, some fake

While most brands chose to steer clear of the several concurrent crises that served as the backdrop for Super Bowl 2021, Bud Light Seltzer opted to address the sour nature of the previous year head-on—sort of.