A Beer Brand Turned a Hug Into Serious Help for Artisans Impacted by the Pandemic

Cusqueña and Publicis Worldwide Peru bring refreshing financial relief with a sculpture

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The ongoing Covid-19 pandemic hit artisans hard by limiting the in-person encounters that many rely on to survive. Many makers have had to reimagine or even go back to the drawing board entirely to keep their livelihoods afloat, but there have been a number of artistic innovations along the way.

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