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Cannes Lions has named Anheuser-Busch InBev its 2022 Creative Marketer of the Year.
The award, introduced in 1992, honors a marketer for demonstrating creative excellence over a significant period of time.
“We’ve been on a journey over the last five years to embed creativity into the core of our business—and this award is a humbling recognition of our progress so far, as well as a testament to the people and teams who made it happen,” Pedro Earp, AB InBev’s CMO, said in a statement.
At last year’s Cannes Lions awards, which celebrated work from 2020 and 2021, AB InBev won 40 Lions, including two Grands Prix.