AB InBev Awards Publicis Its US and European Media Buying and Planning Business

The win also includes Asia and South America, with Dentsu getting Canada and Africa

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Anheuser-Busch InBev put its media accounts into review last September, shortly after company appointed Benoit Garbe as chief marketer in the U.S. At the time, incumbent Dentsu, Publicis and WPP were the three companies up for the business. Now, AB InBev has announced that it has awarded a majority of the business to Publicis Groupe.

In a memo from AB InBev, the company stated that it awarded Publicis Groupe and Dentsu with five-and-a-half-year partnerships, with Publicis working on the business in the U.S.,



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