To Build Trust and Unlock Innovation, Support Your Employees' Side Hustles

Rejecting the rigid notion of the 9-to-5 can yield positive results for all parties

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When our head recruiter speaks to a promising candidate, she asks about qualifications and what they seek in a team culture. If things are going well, she’ll ask this: “So, do you have a side hustle?” No, it’s not a trick question, but part of our recruitment and retention strategy.

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This story first appeared in the May 9, 2022, issue of Adweek magazine. Click here to subscribe.