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The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.
Following NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli , Discovery’s Jon Steinlauf, Disney’s Rita Ferro and JP Colaco’s WarnerMedia, next up is Jo Ann Ross, president and chief advertising revenue officer, ViacomCBS domestic advertising sales.
ViacomCBS closed out upfronts week last Wednesday with