ViacomCBS’ Jo Ann Ross on Top Upfront Priorities and Keeping Her Event Short

Plus, using fake ads to entice advertisers

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The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Following NBCUniversal’s Mark MarshallFox’s Marianne Gambelli , Discovery’s Jon Steinlauf, Disney’s Rita Ferro and JP Colaco’s WarnerMedia, next up is Jo Ann Ross, president and chief advertising revenue officer, ViacomCBS domestic advertising sales.

ViacomCBS closed out upfronts week last Wednesday with



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