ViacomCBS' Upfront Highlights Combined Content Slate Instead of Individual Brands

The company closes out upfronts week with a Survivor spoof and faux ads touting its offerings for marketers

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Making its upfronts week debut as a combined company, ViacomCBS went light on details and heavy on its overall content slate as it closed out the annual marketing event Wednesday afternoon.

Unlike most of the week’s other presenters, ViacomCBS didn’t individually break out most of its linear and digital brands, aside from running through CBS’ fall lineup (announced earlier today) at the end of the presentation.

The company used one of its most-well known series, Survivor—which returns this fall after a season-long hiatus due to the pandemic—to highlight the depth and breadth of its content and talent in a spoof celebrity edition of the show, “Celebrity Casting Special.”



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