Discovery’s Jon Steinlauf on Catching Up to Broadcast and Dropping Legacy Demos

Plus, what the merger with WarnerMedia means for upfront negotiations

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The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Following NBCUniversal’s Mark Marshall and Fox’s Marianne Gambelli yesterday, next up is Jon Steinlauf, chief U.S. advertising sales officer, Discovery Inc.

During Discovery’s first-ever upfronts week presentation on Tuesday, Steinlauf told marketers that the company can stand “shoulder to shoulder” with its broadcast peers.



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