Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.
Following NBCUniversal’s Mark Marshall and Fox’s Marianne Gambelli yesterday, next up is Jon Steinlauf, chief U.S. advertising sales officer, Discovery Inc.
During Discovery’s first-ever upfronts week presentation on Tuesday, Steinlauf told marketers that the company can stand “shoulder to shoulder” with its broadcast peers.