TV Upfronts

NBCU’s Mark Marshall on Upfront Priorities and Aggressively Pricing Peacock

Plus, why focusing solely on linear ratings declines is a ‘fool’s errand’

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The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

First up is Mark Marshall, president, advertising and client partnerships, NBCUniversal. While his boss Linda Yaccarino took center stage during NBCU’s upfront presentation on Monday, Marshall and his president counterpart Laura Molen are the ones actually overseeing negotiations.



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